The Art of the Ask: Writing that Connects & Converts is most definitely happening, the cost is $79, it will be super engaging and you can learn more about workshop and register here, though if you're so inclined, I may have shared some details below as well. All that, hope to see you there, and please let me, or Jessica, know if you have any questions.
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Overview
Learn what makes an annual appeal letter work — then start writing yours with hands-on exercises, discussion, and feedback.
Words matter -- especially when you're asking someone to invest in your mission.
Your annual appeal campaign is one of your most important opportunities to connect with donors, tell the stories of your impact, and inspire people to give. Doing that effectively is the key.
- How does your annual appeal letter fit into that campaign?
- What story should you tell?
- How do you make the donor part of that story?
- How much should you ask for?
- How do you communicate urgency without sounding desperate?
- How do you turn a letter about your organization into one that inspires someone to take action?
The Art of the Ask: Writing that Connects and Converts is a two-hour interactive Zoom workshop designed to help nonprofit leaders answer those questions and begin building a compelling annual appeal letter.
And this isn't a webinar where you'll spend two hours listening to instructors talk at you.
This is a Workshop -- Come Ready to Participate
This is an interactive workshop. Please plan to keep your camera on and be prepared to actively participate in writing exercises, breakout groups, and discussion.
Instructors Ben Tanzer and Jessica Gardner bring more than 40 years of combined experience writing for nonprofits, including developing and managing annual appeal campaigns.